Starting price of S$278,999 Avita 11 officially launched in Singapore

 On July 25, the Avita brand and Avita 11 Singapore launch event was held at the six-star luxury hotel Capella Singapore. The future-oriented intelligent luxury SUV Avita 11 officially debuted in Singapore, the “Garden City,” with a starting price of SGD 278,999 (approximately RMB 1.56 million). At the launch event, the limited-edition bespoke model 012 made its debut in Singapore, with both vehicles showcasing the brand's new international luxury value proposition.

Shenghua Shen, General Manager of Changan Automobile's Southeast Asia Division, stated, "The Avita 11 is the brand's flagship model for expanding into the Singapore market. In the future, we will bring a more diverse range of products to Singapore to meet users' diverse and multi-scenario vehicle usage needs. We will leverage the local strong channel network to provide Singaporean users with a uniquely differentiated new luxury mobility experience. " As Avita's new partner, Premium Group possesses extensive and successful experience in the sales and operations of premium vehicles in Singapore.

At the launch event, numerous media outlets, partners, and fashion influencers were in attendance. Singaporean actress Fan Wenfang took the stage to share her thoughts on the design aesthetics and cabin experience of the Avita 11: The Avita 11 combines a sporty yet elegant exterior design, with headlights that evoke a futuristic UFO-like aesthetic; the interior is exquisitely luxurious, with seats that strike the perfect balance between softness and support, plus massage functions for ultimate comfort. When you turn on the British-made audio system, it feels like you're in your own private concert hall, with the 3D surround sound immersing you in the experience." Additionally, Avita's in-car audio partner, British-made audio systems, demonstrated the system live, allowing guests to experience the ultimate luxurious acoustic experience that Avita offers.

The Avita Singapore Experience Store will open on August 1 at UOB Plaza, and the first Avita brand showroom will open in the third quarter of 2025. This is the first overseas offline experience showroom jointly created by British Luxury and Avita.

Avita 11 and 012 make their Singapore debut, redefining the landscape of intelligent luxury with leading capabilities

As the dual flagship models at the launch event, the Avita 11 and the limited-edition custom model Avita 012 were showcased together, making their Singapore debut and showcasing the unique charm of the new luxury brand.

The Avita 11, designed by the brand's chief designer Nader, features an elegant yet powerful design that won the German Red Dot Design Award, blending original aesthetics with practical performance to create a futuristic style. The interior is equipped with a three-screen interactive system, zero-gravity seats, and British brand audio, paired with NAPPA leather upholstery, a panoramic sunroof, and 256-color ambient lighting, creating an immersive intelligent cockpit experience. In terms of power, the Avita 11 features a single-motor rear-wheel drive system with a maximum power output of 230 kilowatts, accelerating from 0 to 100 kilometers per hour in 6.6 seconds. It supports 800V high-voltage platform fast charging, with a 30% to 80% battery charge taking only 15 to 25 minutes. The Avita 11 is also equipped with a Level 2 combined driver-assistance system, certified with three five-star ratings from the China Automotive Technology and Research Center. The vehicle features IP68-rated battery protection and other intelligent safety configurations, delivering a comprehensive balance of performance, technology, and safety.

At the event, the limited edition Avita 012, with only 700 units available worldwide, also made its debut in Singapore. As the second model in the Avita 0 series, the Avita 012 was designed by Avita's chief designer Nader and international fashion master Kim Jones, achieving a perfect fusion of art and technology. Not only does it apply the craftsmanship of a century-old luxury brand to the vehicle, but it also embodies Kim Jones' unique expression of his years of fashion expertise.

Southeast Asia Makes Another Strategic Move as Avita Accelerates Its Global Expansion

Avita remains committed to its core values of “high aesthetics, high intelligence, and high value” as a new luxury brand, leveraging original design, warm technology, and end-to-end value services to redefine future mobility experiences. The launch of the Avita 11 in Singapore marks the brand's first model entering the Singapore market, with more products set to follow in the future.

Singapore is Avita's latest strategic move in Southeast Asia following its expansion into Thailand; previously, Avita had already officially launched in the right-hand drive market in Hong Kong. The entry into Singapore marks another significant step forward in its right-hand drive market strategy.

Since its overseas expansion began in 2024, Avita has been advancing its布局 in four major overseas markets: ASEAN, the Commonwealth of Independent States (CIS), the Middle East and Africa, and Latin America. According to its plans, Avita aims to cover 50 countries and regions in overseas markets by 2025 and will continue to expand into the European market by 2026. Over the next three years, Avita will cover all five continents globally, establishing nearly 3,000 online and offline sales channels worldwide.

Avita will continue to enhance its product capabilities and brand management, delivering an imaginative new luxury mobility experience to global users, and striving to become a leading global brand in high-end intelligent electric vehicles.