Which is more important: quality or sales volume? Quality is undoubtedly more important. If the quality is poor, even if sales volume is high, it will eventually lead to numerous issues and disputes.
However, the question is: how can consumers be made aware of high-quality products? One of the key channels is through experiential marketing. Simply displaying different models of solar water heating systems in a specialty store is insufficient. No matter how advanced the technology, how high the performance, or how cost-effective the product may be, consumers cannot discern its merits without firsthand experience. Does your product feature instant heating? Does it offer 24/7 operation? Does it provide an abundance of hot water? Is it intelligent? Does it address consumer concerns about safety, comfort, and convenience?… These offline experiences provide consumers with tangible sensory understanding.
Solar energy is not a fast-moving consumer good but an energy system requiring a paradigm shift in understanding. Consumers are not just buying a product; they are buying an energy factory. While traditional sales approaches still rely on fragmented selling points like “how many pipes” or “how much electricity saved per year” to convince customers, Huangming's “Antai” series products have already evolved into an intelligent new energy system encompassing heat collection, heat storage, and smart control. The greatest resistance to this cognitive revolution is not the technology itself, but consumers' unfamiliarity with upgraded solar products. This shift in unfamiliar understanding requires us to use science popularization methods to inspire and awaken consumers, from product explanations to cognitive restructuring. And this cannot be achieved without an experience venue. An experience venue is a training ground, and a training ground is a marketplace.
In addition to building the “Antai” series experience venue in Sun Valley, we are also refining our online science popularization marketplace, The “Solar Almighty Online On-Site JIT (Just-In-Time) SOP” serves as the SOP for Huangming Taiquan's comprehensive monitoring and guidance from factory to site, emphasizing online, offline, and on-site JIT. It deeply develops and applies internet-based online customer research, analysis, design, online guidance, construction, installation, and maintenance, and has been deeply practiced and promoted in international business—without leaving the country or visiting the site, it is now possible to complete work that previously required multiple people on-site.
The benefits of online science popularization are numerous:
Communication methods have changed: from in-person interactions at physical stores to using chat tools and video demonstrations for communication; company dealers have been particularly creative, with some directly setting up science popularization marketplaces in warehouses, installation sites, or maintenance operations, using live streaming to directly communicate with customers about the functions, usage, and maintenance methods of solar energy, allowing audiences to experience the effects firsthand and sparking a spring purchasing boom. Products have changed: from complex installations, they have evolved into modular products with standardized installation procedures; Presentation formats have changed: utilizing advanced AI video technology, science popularization has become visual, bringing it to life and making it dynamic.
During the company's product upgrade and transformation period, the science popularization experience center is leveraging Huangming's core competency from its early days: “Science popularization creates the market, culture builds the brand.” It (the five science popularization areas: safety science popularization, hazard science popularization, industry-specific science popularization including electricity, fuel, air, and space, baseline standard science popularization, and challenging European certification and standards science popularization) is not only a sales terminal but also the starting point for cognitive enlightenment; It does not merely showcase product functions but also cultivates public awareness of green energy. As consumers increasingly prioritize comfort and portability, they place greater emphasis on the humanistic care of the experience center—safety without hazards, Huangming always by your side.
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